These tags are used to signify the hierarchy and flow of a given piece of content, both in word processing documents and website code. HTML heading tags range from H1 (the largest and primary heading on a page) down to H6 (a rare tag to see in the wild). When properly applied, focusing on heading tag SEO can give your content an extra boost. As a result, your site should experience a lower bounce rate, which means you’ll look much better to Google and place higher in SERPs. (Just not too often or you fall into keyword stuffing territory.)Īdditionally, having well-organized content will keep visitors’ attention. It’s also a good idea to incorporate your focus keywords into your headings for SEO purposes. Well-distributed, organized headings improve the quality of your content. In particular, heading tag SEO is a practice that helps optimize your site for better ranking. But that’s just the beginning of what headings are good for. It’s true that headings can make your content more easily readable, especially if your readers need to quickly skim a blog post. Many people see headings as just another way to organize and break up content. Heading tags are one of the most critical features of your website - and maybe the most misunderstood.
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